Remi · AI receptionist · For opticians and optometry practices

Every customer call answered. Even during an eye examination.

Remi answers your practice phone while your optometrists are testing and your dispensing team is with customers. It books eye examinations and contact lens checks live on the call, sends WhatsApp reminders, and puts urgent calls about eyes or sight straight through to your team.

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Hear Remi answer a live call · 1-week free trial

The problem

The phone rings while you're testing and dispensing

In 2022 to 2023, 5,622 contractors provided 12.9 million NHS sight tests in England ^[1], and 84% of people in the GOC's 2026 public survey had an eye examination in the last two years ^[2]. That is a constant stream of eye examination bookings, contact lens checks and 'my glasses have snapped' calls, most of them arriving while your team is in the test room or fitting frames. Remi answers every one and books straight into your diary.

How a call goes

It answers, understands, and gets it done.

No menus, no “press 1.” Remi just talks, and the caller can interrupt naturally, the way they would with a person.

Ring · picks up instantly

Good morning, High Street Opticians, this is Remi. How can I help?

Customer

Hi, I've had a letter saying my eye test is due. I wear contact lenses too, can I do both on the same day?

Remi checks the diary

Yes, I can book your eye examination and contact lens check together. We have Tuesday at 10:15am or Saturday at 9:30am. Which suits you?

Customer

Saturday at 9:30, please.

✓

Booked · WhatsApp confirmation sent

You're all booked for Saturday at 9:30am. I've sent the details to your WhatsApp and you'll get a reminder before you come in.

Remi never gives clinical advice. If a caller describes a sudden problem with their eyes or sight, it puts them straight through to your team or takes a detailed message and alerts staff at once.

Built for opticians and optometry practices

It knows the calls your business actually gets.

Eye examinations and contact lens checks

Books, moves and cancels appointments live on the call, straight into Google Calendar, Cliniko or Acuity.

Reminders that cut no-shows

WhatsApp confirmations, then reminders 48 hours, 24 hours and 2 hours before each appointment.

Urgent eye calls put through

A caller worried about their eyes or sight goes straight to your team, or Remi takes a detailed message and alerts you. It never assesses symptoms.

Messages taken properly

Repairs, collections and questions for the optometrist are taken as detailed messages and passed to the right person.

Built for customers who phone

A natural voice with no 'press 1' menus, so customers who prefer to ring can simply say what they need. Missed calls get an instant WhatsApp text-back.

Win-backs and reviews, on Complete

On Complete, Remi wins back customers you have not seen for a while, fills late cancellations from a waitlist and asks happy customers for a Google review.

What the research says

The numbers behind the missed call.

5,622 GOS contractors provided 12,941,325 NHS sight tests in England in 2022 to 2023, according to a 2025 analysis in Ophthalmic and Physiological Optics.^[1]
The GOC's 2026 public perceptions survey found 84% of respondents had an eye examination in the last two years, up from 80% in 2025.^[2]
The same survey found 20% of people in the most deprived areas had not had an eye examination in the past two years, so every recall call that gets answered matters.^[2]
YouGov found in 2025 that 65% of Britons contact businesses by telephone, and that older generations still prefer phone calls.^[3]

One hire, four jobs

You've met the receptionist. Meet the rest of the team.

Answering is just Remi's first job. The same AI employee also works your money, your quiet slots and your daily admin, and reports the money it brings back every month.

Remi · Operations

Reminders before every booking, confirmations, and a morning brief of the day ahead, so nothing slips.

Remi · Get Paid

Chases unpaid invoices over WhatsApp & email with one-tap payment links: politely, until settled. From £19/mo as PaidUp.

Remi · Growth

Fills cancellations from your waitlist, wins back customers who drifted, and asks happy ones for Google reviews. You approve every campaign.

Meet the whole team on the Remi homepage →

Ready for real customers

Safe with your data. Works with your diary.

Remi books straight into Google Calendar, Cliniko or Acuity. On any other system it texts callers your own booking link, or takes the details for your team.

UK GDPR · DPA provided · data EU-hosted Google Calendar, Cliniko & Acuity Urgent calls put straight through Done-for-you setup & direct support

Pricing

A fraction of a front-desk salary.

£89/mo

vs £25,530 a year for a UK receptionist (Indeed average)^[4]

Answers every call 24/7: warm, natural and interruptible
500 talk-minutes included (≈19 min/day), then 15p/min
Books, reschedules & answers questions live on the call
Missed-call → instant WhatsApp text-back
Reminders, dashboard & daily brief

Start your free 1-week trial

Just want WhatsApp bookings? Basic from £49/mo. See all of Remi →

See it on your line

Get a callback from Remi.

Leave your details and we'll set up a live demo on your own number, so you can hear the voice and the speed yourself, no obligation.

Prefer WhatsApp? Message us here →

Questions

Common questions

Does Remi work with our booking system?

Remi books, reschedules and cancels live on the call in Google Calendar, Cliniko or Acuity. If your practice books in a different system, Remi can text callers your own online booking link, or take their details and pass them to your team to book.

What happens if someone rings about a sudden problem with their sight?

Remi never gives clinical advice or assesses symptoms. It puts the call straight through to your team, or takes a detailed message and alerts staff at once. Out of hours, it can give callers the number you choose for urgent eye care. Remi is not an emergency service.

Is customer data handled under UK GDPR?

Yes. Remi works under UK GDPR and we provide a Data Processing Agreement for you to sign. Data is stored securely on EU-hosted infrastructure.

Will it sound robotic? Can customers interrupt?

Remi speaks with a natural voice and customers can interrupt it mid-sentence, just as they would a person. There are no 'press 1' menus: callers simply say what they need.

Can Remi book both NHS and private eye examinations?

Yes, if you set them up as separate appointment types, Remi books callers into the one they ask for. It does not decide NHS eligibility: if a caller is unsure, Remi takes a message for your team.

How much does Remi cost?

Remi Lite is £89/month and includes 500 talk-minutes (about 19 min/day), then 15p/min. If you only want WhatsApp, Basic is £49/mo. Setup is done for you and there is a free 1-week trial.